Celessa Baker, Mutevedzeri weMutungamiriri weKushandira pamwe kweKushambadzira kuSephora USA, akazvipira kuchinja nzira iyo Sephora inotaurirana nevatengi, achitarisa pakugadzira hukama husina kujairika muminda yemitambo, mimhanzi nevanhu vane mukurumbira. Maitiro aBaker ekushandira pamwe agara achitanga nemashoko epachivande akabatana, achisanganisa chido chake chekunaka nekushambadzira nekwaakabva kuti agadzire mubatanidzwa usingawanzoitiki uye unoshamisa.
Celessa Baker nechikwata chake vanotanga kutumira mameseji epachivande kune avo vanomufarira paLinkedIn kana Instagram mangwanani ega ega. "Vanogona kuva vatambi vanozivikanwa vakataura pamusangano, kana CEO wekofi shopu, kana maneja werwendo rwenyeredzi iri kusimuka," akadaro Baker, mutevedzeri wemutungamiri wekubatana kwekushambadzira kuSephora. "Ingava mitambo, vanhu vakakurumbira kana mimhanzi, chero bedzi tichifunga nezvemubatsiri akakodzera, tichapinda muzvikamu zvese." Beck nechikwata chake vakazvipira kugadzira hukama husina kujairika hweumambo uhwu hwekutengesa runako - hukama hunopfuura zvinotarisirwa. Mienzaniso yechangobva kuitika inosanganisira nhevedzano yezvinyorwa zvitatu "Musical Faces" yakagadzirwa naSephora, iyo yakatangwa paHulu muna Ndira. Munhevedzano iyi, vaimbi Chapelle Roan, Victoria Monet naBecky G vakagadzira zvitarisiko zvekugadzira zvekugadzira uye vakaongorora dingindira reunyanzvi nerunako. Zvakare muna Ndira, Sephora yakazivisa kubatana kwemakore akawanda neUnrivaled, iyo inosanganisira salon yenzvimbo dzeligi muMiami. Muna Kubvumbi, Sephora yakazivisa kuti yakawana kodzero dzekutumidza zita renzvimbo ine 31,000-square-foot yechikwata cheWNBA cheGolden State Valkyrie muOakland. Sephora Performance Center ndiyo nzvimbo yekutambira chikwata ichi chebasketball chevakadzi vane hunyanzvi. Matare ayo, makamuri ekuchinjira, nzvimbo dzekutandarira, pamwe nenzvimbo dzekurovedza muviri nenzvimbo dzekudzidzira zvese zvichatora logo yechiratidzo cheSephora. "Takashanda nesimba kuti tiwane mikana iyi yekutanga kupinda mumusika," akadaro Baker. Kushanda pamwe chete uku kwakatanga nekushambadzira zvakananga (DM). Ndakaona kuti taifanira kukanda mambure zana kuti tiwane mikana gumi yakanaka uye pakupedzisira takaita kuti mukurumbira uuye kamwe kamwe. Makore gumi nerimwe apfuura, Baker akabatana neSephora semaneja mukuru wekushambadzira wedhipatimendi rekugadzira makeup. Mushure meizvozvo, akakwidziridzwa nguva dzose uye akabata zvinzvimbo zvakaita semutevedzeri weMutungamiriri weKushambadzira wezvigadzirwa zvekugadzira makeup nebvudzi. Pakupedzisira, akawana mukana wekutarisa pakushandira pamwe mumusika. Nzira yake yebasa yakasiyana zvikuru. Asati ajoina Sephora, aishanda mumaindasitiri ezvipfeko zvevarume, kushambadzira mitambo uye nhepfenyuro.
Pasinei neizvi, kupinda muindasitiri yerunakozvakamukurudzira kuda kwake kwenguva refu kumeso - chido chinogona kuteverwa kubva paudiki hwake hwetsika dzakasiyana-siyana, madzinza akasiyana uye vatorwa. Beck akaberekerwa kuMiddle East. Baba vake mutema weAmerica uye amai vake vanobva kuIran. Paakanga ava negore rimwe chete, akauya kuUnited States nemhuri yake. Vakatanga kugara muSan Francisco uye gare gare vakatamira kuRiverside, Los Angeles. Baba vake vari muindasitiri yekutaurirana ukuwo amai vake vachimhanyisa salon. "Amai vangu ndivo vanondikurudzira," akadaro Baker. Vakanga vasingazivi kukama bvudzi rangu rakapfava uye rakamonana, saka vakaenda kuchikoro cherunako kunodzidza. Vakazoshanda musalon uye vakazopedzisira vava neravo. Runako hunhu hwetsika dzavo - eyeliner yakanaka, makeup yemiromo ine huremu uye blush. Ndakakurira musalon yaamai vangu kubvira ndichiri mudiki uye ndakaona shanduko yevakadzi kubva pakupinda musalon kuenda pakuisiya. Ndinoona amai vangu vachipfeka zvakanaka zuva nezuva. Vakadzi vekuIran vanogara vachipfeka zvakanaka pavanobuda, kunyangwe kungoshanyira vavakidzani vavo. Kubva pamaonero aya, ndinonzwisisa kuti runako inzira yekuratidza kuzviratidza, nzira yekuratidza simba nenzira dzakasiyana-siyana. Beck akadzidza biomedicine paChapman College muOrange County uye akazochinja kuenda kuphysical therapy. Mushure meizvozvo, akatanga kutsvaga kuti angapedzisa sei zvidzidzo zvake zvekukoreji nekukurumidza sezvinobvira nemakiredhiti aakawana - uye pakupedzisira akawana dhigirii mukugadzira masangano. Asi chinhu chakakosha chakaitika mumakore ake ekukoreji: akatanga kufarira mimhanzi ndokuwana internship pachiteshi cheredhiyo chikuru muguta muLos Angeles. Chiitiko ichocho chakaumba basa rangu uye chakandibatsira kuona nyika yekunze. "Handina kumbobvira ndafunga kuti mimhanzi inogona kuva sarudzo yebasa, tisingatauri nezvekushambadzira nevaraidzo," akadaro Beck. Akazova director wekushambadzira wechiteshi cheredhiyo cheinternship uye akati ndipo paaka "nyatsoda kushambadzira". Nguva yesocial media isati yasvika, ndaifanira kuumba patsva brand yese, kudzidza kugadzira kushambadzira, kufunga nezvekuti ndingabatana sei nevatengi, uye kugadzira zvirongwa zvekutengesa uye nzira itsva dzekushambadzira. Murume wake wazvino aigara muSan Francisco panguva iyoyo. Kuburikidza nehukama hwake naSteve Harvey, uyo panguva iyoyo aive achitanga kuunganidzwa kwemasutu paMen's Wearhouse, Baker akabatana neboka rekutengesa semutungamiriri wekushambadzira. Beck akaziva kuti iye zvino "aive muSephora's "Kuseri kwemba" uye vakanzwa kufadza kushanda ipapo.
“Kwandiri, ichi ndicho chinokurudzira – runako rwaSephora uye kukwezva kwekuva chikamu charwo,” akadaro. Kusiyana-siyana kwerunako kwakafanana chaizvo nekwandakabva muvaraidzo. Kunokurumidza, kunovhiringidza zvikuru uye kunoyevedza. Kune mavara uye kuzere nesimba. Pandakabatana neSephora, vanhu vane simba nevagadziri vezvinyorwa vakanga vachibuda, uye vakanga vachiongorora mashandisiro avangaita social media kuwedzera nekuwedzera mameseji avo ekushambadzira. Izvi zvinonakidza zvikuru.” Baker nechikwata chake pavakanga vachitsvaga vadyidzani vanogona kushanda navo, aigara achirangarira chinangwa chimwe chete: Runako runogona sei kuva zambuko rekutaurirana kwevanhu? Makambani - nevatengesi - vanosvika sei kune vatengi vari? “Mazuva ano, ruzivo rwevatengi rwakafanana neruzivo rwese,” akadaro. Chinhu chekare chaive chekuti, “Ndichakuudza kuti ndini ani kutanga.” Zvadaro ndichadzoka ndokuudza zvatinoita, kuti tikukwezvei nezvigadzirwa zvedu zviripo. Pakupedzisira, ndichakutungamirai muchitoro. Asi mamiriro ezvinhu ari kuchinja. Kuona vatengi vachidyidzana nemakambani nenzira dzakasiyana-siyana, makambani anofanira kunge ari kwese kwese. Nekuda kwechikonzero ichi, Baker anogara achitsvaga kudyidzana kusingatarisirwi uye kunovhiringidza - izvo pachazvo zvinoda mari yakawanda kubva munhau - uye anoongorora email yakagovaniswa nechikwata kuti vatsvage vatengi vanogona: avo vanogona kutungamira mafashoni, vanoisa mafashoni, kana vane simba rakanaka pamweya weThe Times kuburikidza nemashoko avo nezviito. Izvi zvinotigonesa kuwedzera bhizinesi redu kupfuura vatengi verunako rwechinyakare uye kutaurirana nevateereri vedu nenzira yakasiyana. Handisi kungofarira runako chete, uye ndizvo zvakaitawo vatengi vedu. Ndosaka Sephora ichifanira kushandira vatengi "kwese kwese". Ichi ndicho chinangwa chekushandira pamwe. Ndinotenda kuti kukosha kwako kunoenderana nechibvumirano chawakaita nguva yapfuura.
Nguva yekutumira: Nyamavhuvhu-22-2025
