Makwikwi muprivate labelmusika uri kuramba uchiwedzera, uye kwete chete vatengesi nevatengesi, asiwo e-commerce mapuratifomu uye zvitoro zvedhipatimendi zvatanga kutora chikamu.Kutarisa maitiro emusika, mabhii ega ega ari kuchinjawo, uye maitiro ekupindura kune izvi yave nyaya nyowani.Kuti izvi zviitike, hedzino nzira nhatu itsva yakavanzika label brand inogona kushandura runako uye musika wekuchengeta wega.
1. Gadzirira kukwikwidza
Sezvo mhando dzakazvimiririra dzemhando yepamusoro uye dzinodhura dzakazvimiririra brand dzichivandudza bhizinesi ravo pamhepo uye kunze kwenyika, iyo yakavanzika label yekugara yemishonga nemasupamaketi iri kudzvanywa kubva kumativi ese.Amazon parizvino yakatarisana nekuva kiyi yekutengesa chiteshi kune makuru-mazita mabhureki, asi iyo e-commerce hofori iri kutsvaga kuwedzera mumusika wakasarudzika, kunyanya mushure mekutora kwayo organic chikafu supermarket Whole Foods Market.Pane zviratidzo zvekuti vari kufunga nezvazvo.Whole Foods 'yakavanzika label runako bhizinesi idiki asi yakakura uye ine mukana wekuve yakakwira-yekupedzisira chigadzirwa chikuva chinopa ganda rezvisikwa uye.zvigadzirwa zvekuchengetedza bvudzi.
2. Ita nharo pamusoro pemutengo
Specialy runako vatengesi vave kutokwanisa kuvaka Private Label 3.0 uye vanouya nemafungiro matsva uye zvigadzirwa zvemunhu, asi ivo vanofanirwa kuziva zvimwe zvipingamupinyi.Kare, zvigadzirwa zvemabhii epachivande zvaionekwa zviri nyore nekurongedza kwakapfava uye kushaya zviratidzo, izvo zvaiwanzopa fungidziro yehurombo.Asi nguva ino yakafanana neiyo nguva.Kuti varambe vari pamberi pemakwikwi, vatengesi vari kutanga kuona kukosha kwekudyara mune yakavanzika label zvigadzirwa.
3. Kushambadzira kwakakura kwepamhepo
Mazano ekushambadzira epamhepo anopa mavara akavanzika ane chiteshi chekuparadzira yavo brand nyaya uye kuratidza zvigadzirwa zvemunhu zvinoenderana nevatengi vavanovavarira.Private labelkuratidzwa munyika yepamhepo kwakakosha sezvo vechidiki vanonyanya kutenga online.Iko kugona kunzwisisa uye kuwedzera data rekushandisa kwevatengi kwakakosha, sezvo mhando zhinji dzichikwikwidza kuti vashandisi vatarise.
Kuti usvike vatengi vadiki, mhando dzepachivande dzinofanirwa kubatanidza zvekutenga kwesocial media mune yavo multiplatform retail modhi.Naizvozvo, mabhizinesi anofanirwa kugadzira chiitiko chekutenga chisina musono pamapuratifomu enhau.Mafemasi anogona zvakare kupinda mune yekushandisa mukana wevadiki vanoda runako, kugadzira yavo mhando uye nekuiparadzira kuburikidza nesocial media vane mukurumbira.
Nguva yekutumira: Zvita-07-2023