Dambudziko reIndasitiri yeZvizoro! Magamba Maviri Akabatana Kuti Agadzirise Mamiriro Emusika Wepasi Rose.indasitiri yezvizoronzvimbo, kubatanidzwa kunoshamisa kwakarongerwa kugadzirisa mamiriro epasi rose kwapera zviri pamutemo! L'Oréal Group, kambani ine makore zana ichiva nemakambani akawanda emhando dzerunako nezvinonhuwira, uye SkinTech Biotech Group, kambani huru yeSkinCeuticals iyo yakakwira nekukurumidza muchikamu chekuchengetedza ganda ichishandisa tekinoroji yepamusoro-soro, yakazivisa pamwe chete chibvumirano chekubatana kwemasheya ese. Kubatanidzwa uku, kunosanganisira kukosha kwemusika kunodarika mabhiriyoni zana emadhora ekuAmerica, kwakagadzirira kutsanangura patsva mitemo yemakwikwi eindasitiri yerunako.
I. Kubatana kweMagamba: Chido cheKuputsa Miganhu
Jean – Paul Agon, Sachigaro weL'Oréal Group, akatsanangura kubatana uku se "Kuvandudzwa kutsva murunako"indasitiri" pamusangano wevatori venhau. L'Oréal ine kuvapo kwakadzika muzvitoro zvepasi rose zverunako uye network dzekushambadzira, nemakambani emhando yepamusoro akadai seLancôme naYves Saint Laurent Beauty, pamwe chete nemakambani anozivikanwa emusika akadai seMaybelline naL'Oréal Paris. Kusiyana neizvi, SkinTech Group, ine SkinCeuticals senzvimbo yayo huru, yakapinda mumabasa ekugadzira salon ehunyanzvi uye misika yemhando yepamusoro yekuchengetedza ganda nekuda kwezvibvumirano zvinosanganisira "Duke Antioxidant Formula" uye "Nano - Microcapsule Penetration Technology". Inosanganisirawo matekinoroji ari kubuda - anotungamirirwa nehunyanzvi akadai se "FuKeAn", anotarisa pakugadzirisa ganda zvine hungwaru, uye "Gene Beauty Research", rudzi rwekuchengetedza ganda rwakagadzirirwa rwakavakirwa pakuongorora majini. "Uku hakusi kuunganidzwa kwemhando chete, asi kubatanidzwa kwezvakatipoteredza kunosanganisira 'sainzi R & D × omni - kupinda kwechiteshi × kusvika kwevanhu kwakaringana'," Jean - Paul Agon akazivisa. Mushure mekubatanidzwa, L'Oréal's global supply chain uye SkinTech's 12 biological laboratory zvichabatanidzwa, uye "Beauty Tech Triangle R" & D Centers” ichagadzirwa munzvimbo nhatu: France, United States, neChina. Zvigadzirwa zvichagadzirwa kuti zvienderane nezvinodiwa zvekuchengetedza ganda remhando dzakasiyana dzeganda nevanhu vemunharaunda. Semuenzaniso, vachishandisa tekinoroji yekuongorora majini yeSkinTech, "mapakeji ezvipo zvekuchengetedza ganda zvakagadzirwa nemajini" achagadzirwa kune mabrandi emusika weL'Oréal, zvichibvumira zvigadzirwa zvekunaka zvinodhura kuti zvibatanidzwe mumasevhisi akagadzirwa; uye kuburikidza nemakambani ekutengesa e-commerce ne-offline eL'Oréal, zvigadzirwa zvehunyanzvi zveSkinCeuticals zvichaendeswa kumusika wakakura wevatengi.
II. Kuchinja Kwechigadzirwa: Kubva pa "Chinhu - Chinogadziriswa" kuenda pa "Kuchengetedza Ganda Kwezvakatipoteredza"
Chigadzirwa chekutanga chemhando yepamusoro chakakonzerwa nekubatanidzwa kwe "Cross - Dimensional Skin Repair System", chapinda muchikamu chekuyedzwa kwekiriniki. Sisitimu iyi inoenderana nemaitiro echinyakare ekuchengetedza ganda, ichisanganisa "biological micro - ecosystem regulation technology" yeSkinTech ne "plant stem cell extraction process" yaL'Oréal. Chigadzirwa ichi chakakamurwa kuita mamodule matatu: "Basic Regulating Lotion", "Functional Strengthening Capsule", uye "Barrier Repair Membrane".
Tora "Night Repair Set", yakagadzirirwa "ganda rekugara wakamuka", semuenzaniso: Lotion huru ine ma probiotics echisikigo anobva kuNordic birch sap, iyo, kana yabata ganda, inotanga kugadzirisa epidermal micro - ecosystem; Kapisiyumu iyi inosimbisa mashandiro yakagadzirwa ne "Black Tea Yeast Superoxide" ichangobva kuburitswa kubva kuL'Oréal Laboratory, iyo inopinda zvakananga mu dermal layer kuburikidza ne nano - microcapsule tekinoroji kugadzirisa kukuvara kweDNA kunokonzerwa nekushaiwa hope; Danho rekupedzisira, iyo barrier repair membrane, inobatanidza SkinCeuticals' classic ceramide formula neL'Oréal's "Smart Water - Locking Magnet", iyo inochengetedza mvura kwemaawa makumi maviri nemana. Nehunyanzvi, vatengi vanogona kushandisa zvishandiso zvekuongorora zvine hungwaru kuburikidza neAPP yefoni kuti vawane data reganda renguva chaiyo, uye sisitimu inogadzirisa yega mashandisirwo uye chiyero chemodules nhatu kuti iite "dynamic skincare". Panyaya ye supply chain, masangano maviri aya anoumba "runako rwakavharwa": Mafekitori epasi rose eL'Oréal achabatanidza tekinoroji yeSkinTech "ye zero - kugadzira kusvibiswa", nekuburitswa kwecarbon kunotariswa mukati memaitiro ese kubva pakuchenesa zvinhu zvakasvibiswa kusvika pakuzadza chigadzirwa chapera; Kurongedza chigadzirwa kunoshandisa zvinhu zvinogona kushandiswazve zve bio. Kana chigadzirwa chapera, vatengi vanogona kudzokorodza mabhodhoro asina chinhu kuburikidza nenzira dzakatarwa kuti vadzore mapoinzi emhando, ayo anogona kushandiswa kutenga zvigadzirwa zvitsva, nokudaro vachigadzira cheni ye ecological ye "kugadzira - kushandiswa - kudzokorodza - kubereka".
III. Kudengenyeka Kwemaindasitiri: Kukonzera Kugadziriswazve Kwerunako Rwepasi Rose
Pakaziviswa nhau iyi yekubatana, indasitiri yerunako yepasi rose yakavhunduka. Vaongorori veBloomberg vakataura kuti kubatana kweL'Oréal neSkinTech kuchachinja nzvimbo yemakwikwi emusika werunako pasi rose. "Izvi zvinomiririra kubatanidzwa kwakadzama kwesimba guru rerunako uye simba idzva rekuchengetedza ganda retekinoroji. Zvinotarisirwa kuti zvizounza boka guru rerunako rine mari inodarika mabhiriyoni makumi matatu emadhora ekuAmerica pagore." Mumusika wemari, mutengo wemasheya weL'Oréal wakakwira ne8.7% pazuva iroro, ukuwo mutengo wemasheya weSkinTech Group wakakwira ne15.2%. Vanoisa mari vane chivimbo chakakura pamusoro pekugona kwekubatana kwemakambani maviri aya. Vakwikwidzi vari kukurumidzawo kugadzirisa maitiro avo: Estée Lauder Group yakazivisa kukurumidza kwekutenga mabrandi ehunyanzvi hwekuchengetedza ganda, vachitsvaga kuvhara mipata munzvimbo ye biotechnology; Shiseido yatangazve chirongwa che "Oriental Plant Gene Bank" pamwe chete neKyoto University muJapan, kusimbisa hunyanzvi hwayo hweR & D.
Kune vatengi, kubatana uku kunounza "inoshanda zvakanyanya, yakangwara, uye inogara kwenguva refu"ruzivo rwerunako." Munyori wezverunako @IngredientControlAK akati: "Kare, pakusarudza zvigadzirwa zvekuchengetedza ganda, munhu aivimba nemukurumbira wemakambani makuru kana manomano ane chekuita nezvinhu. Iye zvino, nezvigadzirwa zvetekinoroji - zvakabatanidzwa, kuchengetedza ganda kunogona kunyatso "kusvika padanho remasero". Iyi ndiyo nzira yeramangwana!" Kubva pakupemberera kwemahofisi makuru paL'Oréal Avenue muParis kusvika pakuratidzwa kwepfungwa itsva yezvigadzirwa paBund muShanghai, kubatanidzwa uku kwemakambani makuru erunako kuri kukurudzira "Kuchinja Kwerunako rweTekinoroji" pasi rose. Kana nhaka yemakore zana - mabrandi ekare akasangana nekuwedzera kwebiotechnology, uye kana kuiswa kwenzira dze omni - kwakabatana ne ecological closed - loop, ramangwana reindasitiri yerunako rinorega kuva "makwikwi ezvigadzirwa" chete, asi "hondo ye ecosystems". Kune vatengi, izvi zvinogona kunge zviri mabiko e "kusimudzira ganda"; asi kune indasitiri, zvinoita "kuchinja kunotsanangura patsva miganhu yerunako" - chero ani zvake anotora danho iri mukubatanidzwa uku achatungamira munhoroondo munguva inotevera yerunako.
Nguva yekutumira: Chikunguru-31-2025
